• Report
• Detailing research done on audience development in the U.S., this source is an examination of the motivation and barriers that influence adults to attend visual and performing arts.
• The report concerns the changing roles of art in peoples’ lives, as well as the power of arts attendance in empowering individuals to define their own sense of identity within different community members.
• Useful for anyone interested in participation in music and audience development.
• Available online:
  https://www.arts.gov/impact/research/publications/when-going-gets-tough-barriers-and-motivations-affecting-arts-attendance

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